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About

Artist

Academic degree in medicine. Founder of Osklen and currently its director of creation and style. Creative director of OM.art, his art and special projects studio. Oskar’s constant need for experimentation and a lifestyle in touch with the city, nature and the arts are the main sources of inspiration of his creative process.

Oskar Metsavaht is internationally renowned as one of the forerunners of the New Luxury concept that advocates conscious fashion and sustainable luxury. According to him, “a brand is identified as luxurious if it involves so-called noble values. These, however, imply social concern and the preservation of natural resources for the next generations.”

Sustainability

has always been on the agenda of his projects and part of Osklen’s path. In the early 2000s, Oskar launched E-brigade, a movement that aims to raise awareness and to spread environmental information, thus transforming concepts into attitudes. A survey sponsored by the World Wildlife Fund (WWF-UK) identified Oskar, along with Tesla’s Elon Musk, as a “Future Maker”. He is often invited to lecture at global conferences, such as the Milano Fashion Summit and the Ethical Fashion Paris. At the invitation of Vogue America’s fashion editor Anna Wintour, Oskar also participated in the Runway to Green event, which gathers the world’s largest brands to explore the idea of sustainability.

Oskar is also the founder of the Instituto-e, which develops projects such as the one about e-fabrics. In partnership with other companies, institutions and research centers, that project identifies fabrics and materials that are developed based on socio- environmental criteria, such as fish leather, Amazonian jute and silk straw fibers, latex, organic cotton, among others.

About Osklen

Oskar Metsavaht set up Osklen in 1989 aiming to offer an original vision of contemporary Brazilian lifestyle. Today, the brand shows his collections at both the São Paulo Fashion Week and the New York Fashion Week. Osklen runs 53 proper stores and 22 franchises in Brazil, in addition to stores in New York, Miami, Tokyo, Mykonos and Punta del Este. www.osklen.com.br

About OM.art

OM.art was set up as an experimental space featuring contents of contemporary reflection on art, science, politics, economics, and philosophy, based on the point of views of its curators and invited intellectuals.Its headquarters, located in the Vila Portugal art cluster at Botanical Garden neighborhood, Rio de Janeiro, open in December. www.om.art.br

About Instituto-e

Instituto-e is a Brazilian nonprofit organization (Civil Society Organization of Public Interest, OSCIP) – which believes that sharing information is the first step in promoting sustainable human development. Based on that concept and the desire to innovate, it uses an alternative multimedia language to channel the energy of society and redirect it to defend biodiversity, the right to information and education, and Brazil’s historical and cultural heritage. Instituto-e aims to fulfill its mission by creating and managing a network that enhances synergies between different initiatives and agents of society. Its work focuses on areas that involve the concept of the six “e”: earth, environment, energy, education, empowerment, economics. www.institutoe.org.br